A Snapchat advert for Diageo’s Captain Morgan rum has been banned after the UK’s watchdog ruled a cartoon pirate image held ‘particular appeal’ to under 18s. Diageo has now halted all global Snapchat advertising while it assesses the additional age verification...
An advert for Diageo’s Captain Morgan rum has been banned by the UK’s advertising authority, which ruled the ad implied that drinking alcohol could enhance confidence.
Diageo rum brand Captain Morgan has again been censured by UK advertising regulator the ASA – this time for implying that alcohol can overcome boredom and is capable of changing mood.
Diageo should ditch lucrative rum brand Captain Morgan altogether since the real life Captain left an orgy of bloodshed and violence across the Caribbean, Ben Bouckley argues.
Diageo brand Captain Morgan is smarting after the UK ads regulator banned an advert featuring the notorious buccaneer for encouraging ‘daring, tough and aggressive’ behavior.
Diageo CEO Paul Walsh says his firm’s H1 top line sales growth was driven by “real momentum” in emerging markets such as Turkey, a star performer following his firm’s acquisition of Mey İçki.
